Fashion

Mermaids love new things. That’s a fact. That’s why just in time for the 2019 bikini season we’re dropping a capsule group from our Argentina Collection that’s going to define your summer. Ready? Set. Rose Blossom. These Rose Blossom Bikini group is next level floral bikini perfection with silhouettes and

HAPPY SUMMER, MERMAIDS! We’ve waited and waited and it’s finally here. How ready are you to rock your bikini all season long? We’ve been ready to live in cheeky bottoms since January. So since 'kini season is official, we’ve figured out a few ways you can maximize your time in itty

Don’t call it a comeback...but do because another favorite itty bitty bikini style is back. Hello Lavish Leopard! We’ve brought back this strapless bikini for all of you babes who can’t get enough of the bold colors, the fun print and all of the detail. Babes like Ashley Haas, Danielle

All of the Mermaids know that we’re all about the details when it comes to bikinis. Our team spends hours upon hours paying attention to the little things so your rock the most unique itty bitty bikinis to the beach and by the pool. If you haven’t taken notice to

Some babes were born to wear bikinis. Our Salty Mermaid Ambassador, Melissa, is one of them. A self-proclaimed ‘bikini obsessed mermaid,’ she has been rocking our styles for some time now--and she doesn’t plan on stopping. When she’s not running after her five year old (yes, she’s a mama...CRAZY, right?!)

Mermaids! Summer officially kicks off with Memorial Day Weekend. You know what that means? That means bikini season is in full effect. If you’re anything like us, you’re jetting off to somewhere fun this weekend or hitting up a handful of backyard BBQs where your look needs to be on

When you think of jewels, you think beautiful and shiny right? Try again and this time think bikini! We’re all about our Mermaid African Jewel Bikini right now as it’s the prettiest thing to find on the beach. It’s a fave among mermaids who like to keep coverage to an

Imagine being a swimwear owner and designer. Well, Sarah Jon--one half of the super cheeky duo that runs Salty Mermaid--is. And while her days are spent deciding on patterns and colors, answering emails, talking fit and talking strategy, Sarah sometimes gets some free time to actually hang out and wear

The one summer trend that never gets old? The LBB or ‘little black bikini’ as we like to call it. There’s no doubt that there’s power in a perfect fitting black swimsuit, Mermaids. And because we know that’s what you want, we’re here to deliver. We always design cheeky bottom

Another amazing bikini capsule collection? Yes. Can you believe it, Mermaids? This week we launched our much anticipated Sunset Chasers capsule from our South Africa inspired line. Two words: it’s AMAZING. We launched our Bohemian Queen collection back in October and it was widely received, rendered in pretty purples (or