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Fashion

Yummy Yummy. The Donut Collection!

We know, we know. There’s so much good Salty Mermaid dropping these days that maybe you can’t keep up. Since 2020 kicked off we’ve launched the Hearts Collection, the Denim Collection, the Neon Collection and the Little Black Bikini Collection. They’re all cute bikinis that you need in your Spring
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New! Salty Mermaid Heart Print Collection

Hey Mermaids, it’s no secret that 2020 Salty has a little different feel!  We figured what better way to kick it off than with a supes cute collection that you can’t help but fall in love with. Get cozy with our Heart Print Collection. Oh and there are matching trunks
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GOT INSPO: FLAT LAY CONTEST 

There are a dozen ways to make it the best summer ever. And sure we could give you a laundry list that spans as large as the ocean, but we won’t do that. Instead, we’ll hit you off with a serious Mermaid-approved Got Inspo Flat Lay Contest! What’s that? We
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Grow Up: Rose Blossom Collection Must Haves

Mermaids love new things. That’s a fact. That’s why just in time for the 2019 bikini season we’re dropping a capsule group from our Argentina Collection that’s going to define your summer. Ready? Set. Rose Blossom. These Rose Blossom Bikini group is next level floral bikini perfection with silhouettes and
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Salty Mermaid: Your Summer 2018 Uniform

HAPPY SUMMER, MERMAIDS! We’ve waited and waited and it’s finally here. How ready are you to rock your bikini all season long? We’ve been ready to live in cheeky bottoms since January. So since 'kini season is official, we’ve figured out a few ways you can maximize your time in itty
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The Lavish Leopard Bikini is BACK

Don’t call it a comeback...but do because another favorite itty bitty bikini style is back. Hello Lavish Leopard! We’ve brought back this strapless bikini for all of you babes who can’t get enough of the bold colors, the fun print and all of the detail. Babes like Ashley Haas, Danielle
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All about the (bikini) details…

All of the Mermaids know that we’re all about the details when it comes to bikinis. Our team spends hours upon hours paying attention to the little things so your rock the most unique itty bitty bikinis to the beach and by the pool. If you haven’t taken notice to
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Meet Mermaid Melissa Reynoso-Grossi

Some babes were born to wear bikinis. Our Salty Mermaid Ambassador, Melissa, is one of them. A self-proclaimed ‘bikini obsessed mermaid,’ she has been rocking our styles for some time now--and she doesn’t plan on stopping. When she’s not running after her five year old (yes, she’s a mama...CRAZY, right?!)
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Memorial Day Bikini Looks

Mermaids! Summer officially kicks off with Memorial Day Weekend. You know what that means? That means bikini season is in full effect. If you’re anything like us, you’re jetting off to somewhere fun this weekend or hitting up a handful of backyard BBQs where your look needs to be on
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Featured Bikini: Mermaid African Jewel Bikini

When you think of jewels, you think beautiful and shiny right? Try again and this time think bikini! We’re all about our Mermaid African Jewel Bikini right now as it’s the prettiest thing to find on the beach. It’s a fave among mermaids who like to keep coverage to an
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