Meet the Neon Pinking of You Collection

Our newest collection, Neon Pinking of You, is an absolute heart stopper! Here to give you an up close look at all the amazingness going on in this extra HOT collection.



The Neon Pinking of You collection features our brand new fabric made from recycled nylons imported from Italy. The suits in this collection were made in small Columbian factories by experts in swimwear to ensure maximum quality and fit. Only the best for our Salty Babes! 

Can we talk about this color? We searched high and low for the perfect neon pink for this collection. It is sexy, bright, and sure to be a stand out this summer!  


We introduced two brand new silhouettes that are definitely going to become your Salty staples.


The Tammy Top is for our retro merbabes who shamelessly blast Vacation by the GoGos on their way to the beach and practice their slow-motion beach run in the mirror (just in case Baywatch gets rebooted). This ‘80s Sports Illustrated inspired bikini top is business in the front and party in the back. The electrifying Neon Pinking of You color is the cherry on top of this totally rad bikini. 


Inspired by sporty styles from the 80s, our brand new sexy Summer One Piece will give you all the hot throwback beach vibes you’ve been craving. This cutout monokini in the fluorescent Neon Pinking of You color is going to become your go-to suit to sport in the water. 


The Neon Pinking of You collection also features new accents like sporty front zippers and sexy clear straps. They add a fun and flirty flair to our already amazing suits that are sure to set you apart on the beach this summer!


Who doesn’t want to be a topless mermaid sunbathing on the beach? This sporty Sarah top is sexy in a whole new way with clear straps for a backless look. The perfect top for the saltiest of merbabes!  

Go shop the Neon Pinking of You collection on now!

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Getting Into The Holiday Spirit

It’s finally my favorite time of the year… gift-giving season! Whether gift-giving is one of your love languages or you just love the excuse to do some extra shopping, your Salty Girls have got you covered this year! Here is what I will be gifting to all the important people in my life:

For My Bestie: 

Since I can’t pick out just one gift to get my bestie, she will definitely be receiving a Gift Box so I can check off everything on her list. The Salty Mermaid logo hat, stocking, bikini bag set, and more goodies that are included in the Holiday Cheer Gift Box are more than any girl could possibly need, but after this year she definitely deserves it!

For My Guy: 

You can never go wrong with a new pair of trunks for your man, so that is exactly what will be wrapped up under the tree for him this year. I can’t wait to see how cute his tush looks in them!

For My Bikini Obsessed Girlfriend:

The perfect gift for any girl who is this bikini obsessed is definitely a Salty Mermaid gift card so she can get herself the bikini of her dreams!

For My Sister:

My sister and I love two things: looking cute while still being comfy AND rocking matching fits; so I will definitely be getting us cropped hoodies and fleece joggers for lounging together on the couch!

For Myself:

After all that gift-giving, I’ll have to get myself a little treat as well. And what better gift than our adorable holiday stockings! They are going to be the perfect addition to my fireplace decor, and you can bet I will be getting one for my furry friend too!

As obsessed as I am? Go check them out on the Salty Mermaid site along with lots of extra fun holiday gear!

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Trending Now: The Sarah Sport Tank

When it comes to cute bikini tops, you’ve got options on options with Salty Mermaid, right? Well we wanna tell you about the one top that is an absolute for any bikini collector. It’s the Sarah Sport Tank. This sporty bikini top is next level…and we’re about to tell you why.

The Fit

You know we love to talk fit to you babes. Whether it’s a triangle bikini top designed for busty babes or a halter bikini top that you cannot live without, we’re gonna tell you what makes it great for your bod. When it comes to the Sarah Sport Tank, the fit is supreme. This bikini top does more than look amazing, but it holds in your shells and offers major support–no matter how big or small you boobies may be! We designed this sporty bikini top to move with you. It has front cutouts, so you don’t feel smooshed, but it also has a wide elastic underneath so you don’t feel like you’re going to fall out.

So Many Colors

Sure having a black bikini top that you love is great. But when you find one you love, isn’t it best to have it in almost every shade possible? Yup. That’s why we didn’t settle on creating the Sarah Sport Tank in just black. We upped the ante and created this bikini top in red, fuchsia, neon yellow and pretty prints like our signature rose blossom, donut and ocean prints. So you can always pick a bikini top that suits your mood or your look for that particular beach day. Oh and you know you can mix and match these tops with so many different Salty Mermaid bikini bottoms, right?!

It’s More Than a Bikini Top

Take your Sarah Sport Tank to the beach, sure, but you can take her other places too. Explain? K’. Well, when we designed this amazing fitting bikini top, we also thought about your day-to-day activities. And in between the beach and pool, you’re working out and meeting up with besties, right? The Sarah Sport Tank can do all of those things with you. It’s a super legit workout top, since it offers support and absorbs moisture. Plus how cute is it with your high-waisted workout leggings??? Next up, brunch with your babes? Show off a neon yellow Sarah Sport Tank with high-waisted denim short and a breezy button-up. Supes cute. It’s date night approved too.

So now that you know why we’re all about the Sarah Sport Tank, you want them all, right? Lucky for you babes we just dropped the price from $45 to $30. Get ’em all!

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Ready. Set. Try Before You Buy

Have you ever really wanted to buy something online, but you just weren’t 100% sure about it? Sure you have. We all have babes. And when it comes to bikinis, you can be a little nervous to add to cart without trying ’em on. We get it. That’s why we launched the Salty Mermaid Try Before You Buy program a while back.

For sure you’ve seen it on our site. Maybe you’ve  even seen it on our Instagram, but you’re not quite sure how it works. Well we’ll give you the scoop right now!

With the Try Before You Buy Program or TBYB as we like to call it, you can try up to 3 sizes of any bikini bottom or any combination of bottoms. Have fun with different styles and different fits before you commit to a type. You know we have several–Brazilian bikini bottoms, cheeky bikini bottoms, high-cut bikini bottoms, side-tie bikini bottoms and more.

You’ll pay $5 up front to participate in the program and that $5 includes the cost of return shipping and it’s applied toward your future bikini purchase. Easy right?

How It Works:

Step 1: Select your 3 sample bottoms on Salty Mermaid (FYI we send black bikini bottoms only)

Step 2: Try on your samples, maybe take some selfies, make some decisions and send all 3 bikini bottoms back within 48 hours. We’ll provide the return shipping label so it’s easy.

Step 3: We get the package back with the samples in good condition and boom, we apply the $5 fee towards your bikini purchase.

The best part? You know exactly what bikini bottoms you want and which fit your bod best. Now you can place your bikini order with major confidence. How amazing is that?!

Ready to try it? Just click here and get your Try Before You Buy on!

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Yummy Yummy. The Donut Collection!

We know, we know. There’s so much good Salty Mermaid dropping these days that maybe you can’t keep up. Since 2020 kicked off we’ve launched the Hearts Collection, the Denim Collection, the Neon Collection and the Little Black Bikini Collection. They’re all cute bikinis that you need in your Spring Break lineup. Right?! 

But the one we’ve been super excited to share with you is the much anticipated Donut Collection. Yaaaas. Designed for the babe who loves to keep it sweet and sexy at the same time, this collection is everything. Why? Because it’s all your fave styles in the cutest bikini print ever. C’mon who doesn’t want a donut print bikini?

Rather than go for a look that was just donuts, we laced it with a little bit of fashion and added in some black and white stripes for contrast. 


The Tina Twist Top

The Tina Twist Top, also know as the super cute wrap around bikini top you’ve come to love from our last few releases is now available in the donut print. Pair it back to any of our Neon bikini bottoms–whether you like Brazilian bikini bottoms or cheeky bikini bottoms. Or show off the full Donut Print Bikini look…


The Slasher Top

This is the go everywhere bikini crop top–the Donut Print Slasher Top. We’re all about the edgy detail mixed with the sweet as can be print. We love this with Neon Yellow Bikini Bottoms like the Jessica. How cute is this sporty style? Toss on some denim and go from beach to bar in this. Hello Spring Break cuite!

The Sarah Sport Tank

We already know you’re obsessed with the Sarah Sport Tank. Since we launched in back in 2019, it’s been the must-have sporty bikini top for all the Salty Mermaid Babes. The donut print update makes this ever more desirable to wear with a super cute cheeky bikini bottom like the Lavish Leopard or to the gym (yes, donuts at the gym is ok with us) or to your meet-up with your best girls. 

The Jessica Bottoms

In classic Salty Mermaid fashion we had to bring you the option of Brazilian bikini bottoms or cheeky bikini bottoms in the donut print. We know you babes like options, so here you go. Which are you rocking this season??? We love ‘em both. 


Oh and p.s. Every single style from this donut bikini collection goes perfectly with our neon styles…just see for yourself. We know, you’re craving this whole vibe!


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Salty Mermaid Holiday Gift Guide

It’s gift giving season, Mermaids and if you’re like us, chances are you haven’t even started your holiday shopping. Eek! So rather than float around aimlessly, unsure of what to gift our fellow mermaids and mer-family, we decided to put togethera little holiday gift guide to help you out. Got a mermama in life? Get her Salty Mermaid. Got a merboss who’s cool as ever? Ger her Salty Mermaid. Got a bestie, who deserves the world? Get her Salty Mermaid so she can show off her greatness in a cheeky bikini.

Check out some of our faves for your faves.


Gifts for your Bestie:

She’s always cute. She’s always there for you, so give her something that’s going to let her know how fabulous you think she really is. Encourage your best merbabe to show off her magnificence in one of our newest styles, the Bandkini, an edgy bikini featuring a sexy, sporty top and super cute high-cute, cheeky bikini bottoms.  

If your bestie isn’t the bikini type, still celebrate her magical mermaid ways by gifting her with a Salty Mermaid Stocking loaded with Salty Swag (a logo tank, a trucker hat, a koozie, some stickers). She will be thrilled. Why because mermaids like finding treasure, duh!


Gifts for the Mermama:

Cheeky bikini bottoms aren’t what your mom loves most? Totally cool. Gift her with the latest, Long Sleeve Salty Mermaid Logo Tee. As if the cut weren’t cute enough–off the shoulder with a relaxed fit–it’s super soft and features an adorbs rose gold Salty Mermaid logo across the front. Not all heroes have capes, mermaids. Some have cute tees and talk that mermaid talk.

Another fave for the #1 merlady in your life? Salty Mermaid PJs! Mama’s (new and seasoned) looooove jammies. And she won’t be able to resist these. The fit is relaxed, the fabric is soft and it’s covered with everyone’s favorite mermaid logo.


Gifts for the Merboss:

If you’re gonna be a Merboss, you need to look the part, right?! Of course. So surprise your boss babes with some super sassy Quay sunnies this holiday. They’re on-trend and beyond stylish. They make every mermaid look like the head mermaid in charge. Our faves for your boss? The High Key Sunnies are a classic aviator style that say, ‘I got this, peeps.’ And that’s exactly what the boss babe in your life needs.

Because a real boss babe is moving from place to place–office to yoga, volunteering to hanging at home, she needs to stay hydrated. Her best bet? You giving her the gift of a Salty Mermaid Tumbler. Available in three fab hues, she’s sure to fall head over sky-high heels for one.


Gifts for your Furbaby: 

Fur babies need gifts too. So we’ve got you covered. Give ‘em the Salty Mermaid Dog Hoodie in pink or black. Keep your little babe cute and warm all season long–no matter how big or small they are.

Treats. Treats. And more treats. That’s what furbabies love most. So gift it to them in the Mer Pup Stocking. Fill it with the best toys and treats to give your little fur babe the happiest holiday ever.


Gifts for your fave Aunt:

She loves to give you smoochies, so give her something fun in return. Gift your favorite aunt with the Salty Mermaid Logo Trucker Hat. It’ll keep her mer-tastic until the next time you see her.

Annnd in case you were wondering what we have on our list this year, we’re obsessing over our latest Reversible Colorblock Bikini, a real life mermaid crown and a Mermaid Tail Blanket–because sometimes we skip the water and hang on the couch for some binging. 

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Featured Bikini: Bohemian Queen Halter Bikini

We get it, babes, sometimes bikini shopping can be hard. Like really hard. So being the caring mermaid crew that we are, we’ve decided to start featuring some of our favorite suits and giving you the scoop on why you want them. We’re kicking off with the Bohemian Queen Halter Bikini. This style comes in a bold and beautiful Bohemian Queen print and the bottoms reverse to a vibrant orchid. Or shop it in our sultry Midnight shade, with bottoms also reversing to orchid. Something to really obsess over, right?!

The Fit

The Bohemian Queen Halter Top is one to love. Why? Because the fit is fab for any mermaid no matter your boob size (yay halter bikini top). The top features a high neckline, which is nice when you want little coverage, but still want to keep it cute. And because of the halter styling you’ll gain a lot more support for the girls. You–yes you–have control over the support level thanks to traditional self-ties at the neckline and a wider ties at the back. Oh and this top offers major cleavage, which every girl wants.  We like to consider this top an equal opportunist because it really works for every kind of babe. Also, it’s super comfy.

Lavish Peek-a-Boo Reversible Bottoms (Semi-Brazilian): First word on these bottoms–comfort! These bikini bottom rank high on the feel-good scale and they’re sexy too. We’ve designed these for the babe who wants to show off her assets. These run true to size so if you’re a true small, buy a small. The sides feature cutouts design to create the illusion of more curves (or enhance the ones you’re working with already). The back has a sweetheart bottom, which also gives you a little more booty to show off. These bottoms are soft and sit low on the hips too. Plus you won’t find yourself adjusting constanting. These are made to stay in place.

Lavish Peek-a-Boo Reversible Bottoms (Cheeky): Just like the others, these are way comfy. But These are for the gal who’s just showing a little cheek not a full cheek. Still sexy, but a bit more covered these bottoms also sit low at the hips and enhance your curves. As for this style, we recommend sizing up. If you’re a small, go medium for maximum control and comfort and no digging.

The Details

This suit is loaded with detail. Let’s kick off with the mesh inlay on the top. Whether the printed or solid version of this suit suits you, you’re going to love this sexy feature. The mesh shows off your cleavage in a covert way that we’re all about. As you move through the suit you’ll find beautiful beaded tassels hanging from the neckline ties. And you can’t ignore the braiding along the Semi-Brazilian bottoms, which made the cutouts that much more appealing. Basically, this suit is so full of beautiful, but small detail that you don’t need to really accessorize. A fun pair of earrings with this and you’re good to go.

Why We Love It

We’ve already waxed poetic about the details of the flattering bikini and how we love them them so much. But we also love this bikini because it really does work for everybody. The styling blends sexy with comfort and no mermaid can resist that. If you’re a size 2 or 10, this suit is bound to look AMAZING on you and only enhance your figure. We also love telling the tale behind this suit as it was inspired by the landscapes of South Africa–particularly the savanna. There we caught sight of some of the most breathtaking sunsets, sunrises and dark mysterious nights that we knew that had to translate into a suit for our mermaids.

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5 Sexy Summer Bikinis

5 Sexy Summer Bikinis

Summa, summa, summa time. ‘Tis the season for sexy summer bikinis and showing some skin…which is why we’ve rounded up our top 5 sexiest bikinis of Summer 2017!

  1. Pineapple Me Crazy Bikini: Between the oh-so-adorable vintage-inspired print and the fringe back detailing, this bikini will be on rotation all summer long.

Pineapple Me Crazy Sexy Summer Bikini

2. The little black bikini is the little black dress of the swimwear world. It’s an absolute necessity and something you will wear over and over and over again. Which is why we love our Corset Cutie bikini. Extra bonus — this suit gives you amazing cleavage.

Corset Cutie Sexy Summer Bikini

3. Our Spotted Samba bikini is a top selling bikini style and for good reason — these chevron stripes are super slimming because they draw the eye in. The color combination is also on-trend for the Summer 2017 season.

Spotted Samba Sexy Summer Bikini

4. RAWR. Our Lavish Leopard Bikini makes our list of the top 5 sexiest bikinis for Summer 2017 for good reason…that cheeky cut and that lavish leopard detailing on the booty is giving us Rihanna vibes in the best way.

Lavish Leopard Sexy Summer Bikini

5. You know what’s sexy? Carnival! Which is why we designed a bikini with a print inspired by our fave Brazilian festival, the Salty N’ Sassy Carnival Bikini! This cheeky cut and bright print will make you stand out on the beach. Plus, we hear this style is one of Tash Oakley‘s faves!

Salty N’ Sassy Carnival Sexy Summer Bikini


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Beach Bag Beauty Must-Haves

Salty Mermaid Pineapple Bikini Beach Bag Beauty Must-Haves

Three things you will always find in our beach bag… cause staying cute after a day at the beach is damn near impossible!

Salty mermaid Pineapple print bikini and top 3 beach bag beauty essentials ouai wave spray kopari cocunut glow pirette roll-on perfurm


  1. OUAI Wave Salt Spray – for that effortless beach wave look. Most ‘beach wave’ sprays we have tried didn’t actually leave our hair wavy — instead just crunchy and dread-like. Work this spray into your hair so you can hit the bar after the beach and not look like a total hot mess.
  2. Kopari Coconut Body Glow – We were hesitant at first because the product in the bottle looks really glittery, early 2000’s roll-on body glitter. But in reality, this stuff creamy formula gives the most perfect glow and it is subtle enough to use as a face highlight or all over for that after sun glow we all thought only Chrissy Teigen could achieve.
  3. Pirette Roll On Perfume – How they were able to perfect the most perfect smelling perfume we do not know but we are damn glad they did! It smells as if they bottled up the best smells that come along with going to the beach…you know the sunscreen, surf wax, etc. The perfect pick-me up for that beach to bar life during the summer…because smelling like seaweed is so not cute.

So there you have it, beach babes! Our top-3 beach bag beauty essentials…that we obviously always pair with our fave Salty Mermaid bikini!

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Flip it and Reverse it with Kendall Malm

Looking for the perfect bikini to match your mermaid mood? Check out our 5 sexy summer reversible bikini picks to show off your flirty and fun sides.

Buy one get one free. Two for the price of one. Half off. All music to our ears, especially when we are talking about BIKINI shopping! Which is just one of the reasons we are obsessed with our Rainforest Ruffles Reversible Bikini! Lifestyle and fashion blogger Kendall Malm says, ‘I like the black side for a late night swim and to be more classy, yet sexy and the Flamingo side during the day for a fun, flirty look!’.

The Rainforest Ruffles Reversible Bikini will have you feeling like a mermaid all summer long switching, mixing and matching it up!

Shop the look HERE:

Looking for the perfect bikini to match your mermaid mood? Check out our 5 sexy summer reversible bikini picks to show off your flirty and fun sides.

Rainforest Ruffles – Midnight Reversible Halter Bikini

Looking for the perfect bikini to match your mermaid mood? Check out our 5 sexy summer reversible bikini picks to show off your flirty and fun sides.

Looking for the perfect bikini to match your mermaid mood? Check out our 5 sexy summer reversible bikini picks to show off your flirty and fun sides.

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