close

Uncategorized

Salty Mermaid Swimwear Debuts Collection at Miami Swim Week

Salty Mermaid Swimwear South African inspired collection

Now that we’ve caught our breath after the whirlwind adventure that was Miami Swim Week…we’re excited to share this season’s South African-inspired collection with you! This was our very first time at Miami Swim Week and we had an absolute blast and already we can’t wait to go back!

Of course, we stayed true to our dynamic prints, while introducing new colorways and prints inspired by our travel and time spent in South Africa.

Our co-owner Kara Versage describes it best, “The majestic sunsets, colors and natural beauty of Africa inspired our 2018 collection. Vibrant oranges and reds, shades of pink, and intense golden yellows came together and made our heart skip a beat. We knew we wanted to bring those colors to life through our swimsuits. Bright colors, intricate patterns and vivid motifs create swimsuits that make you feel alive and  have you dancing from sunrise to sunset.”

But did you know that Kara actually camped across the desert plains of South Africa and immersed herself in the culture as part of her research for this collection?! #TrueStory In fact, both of our co-owners are frequent travellers, so they constantly find inspiration for prints from different parts of the world they’ve visited. Because of this, we’re able to reach mermaids globally rather than focusing on one particular market.

The collection really focuses on sunset-inspired prints and colors, tribal details, fun and trendy tassels, and ethnic prints with vibrant pops of colors.

Salty Mermaid Swimwear South African inspired collection

Salty Mermaid Swimwear South African inspired collection

Salty Mermaid Swimwear South African inspired collection

Salty Mermaid Swimwear South African inspired collection

Salty Mermaid Swimwear South African inspired collection

Salty Mermaid Swimwear South African inspired collection

Continue Reading

Get to Know our #SaltySquad: Cindy Sterling

Interview with Model and YouTuber Cindy Sterling

We want you to meet one of our favorite members of our Salty Squad… Cindy Sterling! Keep reading below for and interview with Model Cindy Sterling!

  1. Where do you live? West Hollywood, CA
  2. How old are you? 20 years old – finally 21 on July 30th! (Zodiac: LEO) Summer baby
  3.  Tell us about yourself! I am a huge overachiever perfectionist who wants to give to those I love & contribute to something bigger beyond my personal world. I do however try to practice patience & being humble. It’s important to strive to be the best version of yourself yet enjoy the present and what you currently already have. There is no moment like the present! I protect my energy and avoid bad vibes – so I stay around people who are laughing, living, creating, and happy. Its okay to be blue its natural but I’m all about putting positive energy into the world.
  4. What’s the first thing you do in the morning? First thing I do in the morning is set the right mood & play music that will get me in a good mood. After I check my e-mails, brush my teeth, and figure out a list of what I need to do! Music for sure is the absolute first.
  5. You’re gorgeous! What’s your beauty routine like? My Beauty Routine Includes: Coconut Oil 1-2 times a week. It’s more effective 3 times a week but I never have the time. This is only effective for making your hair smoother if you leave it in for at least an hour or 2 before washing it out.Charcoal pills on my toothbrush/toothpaste 3 times out of the week. It makes for a whiter smile! I used to do teeth whitening strips but those strip your enamel and hurt your teeth. Charcoal Peel Off Masks when my skin is going through a bad time. It removes all the underlying problems in your skin like blackheads. It pulls out things from your face including oil so it’s important to moisturize after. Clinique Moisturizer literally saves my life during HUGE moments of crisis when the LA heat dries out my skin. Its worked for me & for many of my friends to literally save their skin. It can be found at Sephora, Macy’s, Ulta or online of course – and it extremely affordable. I use jojoba oil to keep my hair thick after all the hair dyeing/straightening/heating that i do to it through out the year. I apply a small amount to my scalp and ends in the shower when shampooing my hair to keep my hair thicker after all the hair dyeing/straightening/heating that i do to it through out the year. My eyebrow secret is that I get my eyebrows threaded for usually around $7-$12. The ladies that thread brows at these brow bars really know how to give you a fierce shape and it comes out looking way more precise and clean then other methods like waxing or plucking. My make-up routine is: Foundation – Hello Flawless Oxygen Wow by Benefit. Mascara – Get Up & Grow by Almay & Colossal Volum Express by Maybelline. Lip Color – Tartiest Lip Paint by Tarte’ in the color: TBT

 

  1. If you had to wear the same outfit for the rest of your life, what would it be? If I could wear only 1 outfit for the rest of my life it would have to be something really soft and comfy. So either a onesie or something like a romper haha
  2. What’s on your playlist right now? I have a pretty sick playlist compiled of songs I crave to hear called “CR^VE on Spotify. Click HERE to listen to my playlist on Spotify! It includes songs like Fashion Killa by A$AP Rocky, Wicked by Mansionz, ILYSB by LANY, Heartbreaker by Bad Suns, I Like Me Better by LAUV.
  3. If you could travel anywhere in the world, where would it be? I want to travel everywhere – mainly tropical and historical places with not many cold cities on the list but if I could travel anywhere right now it would be…Monaco, France to start and go through Paris, take a train to Venice, Italy and then fly out to somewhere tropical like Hawaii or Bali, Indonesia.
  4. What’s your fave thing to do in your downtime? In my downtime all I really want to do is hang out with my close best friends and be laughing so hard until it hurts and I can’t stand up or speak correctly. It doesn’t really matter where we are but probably the beach or in the city doing something cool.
  5. What’s your favorite style from Salty Mermaid? My favorite pieces from Salty Mermaid Swim is the Salty n’ Sassy Midnight Reversible Bikini! I wore this bikini when I shot with Salty Mermaid Swim and it was the set I was most comfortable in. I like that its reversible but really overall just love its simplicity & shape! It also make your bum look great and is incredibly soft.

Model and YouTuber Cindy Sterling Wears Salty Mermaid Swimwear Bikini

Model and YouTuber Cindy Sterling Wears Salty Mermaid Swimwear Bikini

Continue Reading

Top 5 Insta-Merbabes We Are Crushing On Right Now

Top Bikini and Swimwear Instagrammers and INfluencers
  1. @webbylinster, Buzzfeed producer, and basically doing the coolest shit all around LA. Her long blonde hair and killer fashion sense makes her look exactly like you would imagine a mermaid to. Lindsay can be seen in the Salty Mermaid Swimwear Rainforest Ruffles Reversible Bikini poolside in Palm Springs *totally not feeling jealous at all*instagram merbabes buzzfeed producer2. @deesignplay, Fashion & Lifestyle Instablog with an amazing feed of color. Deb was seen wearing the Rainforest Ruffles Reversible Bikini in Key Biscayne, Florida and it gave us major summer travel inspo. Another one of her favorites is the Tribal Taboo Green and Midnight Bikini by Salty Mermaid Swimwear.

Instagram Bikini Blogger

3. @howdoyouwearthat, Cait’s feed is an obvious reason as to why we are crushing on her. She is a stylish NYC and Jersey City gal that we cannot get enough of. She is seen chillin’ on the beach in Jersey City in the Salty Mermaid Swimwear Corset Cutie Bikini but that is not the only outfit we love of hers. She truly has an amazing fashion sense that takes trendy pieces and then she makes them her own and struts around the city like she owns it. #yougogirl

Instagram Bikini Blog How Do You Wear That4. @erikawheaton,  Erika is a bathing suit queen. Her feed is beaches and bathing suits and that is why we love her so much! On her feed you will find her in Salty Mermaid Swimwear Strappy Starlet Jungle Bikini and in the Iguazu Oasis Blue Butterfly Bikini. We can not get enough of her feed even though it’s creating some vacation and travel jealousy feelings… but I guess we can forgive her.

Instagram Blogger Erika Wheaton5. @jordanmariebrennan, Her Instagram bio states that she is out collecting passport stamps, and after checking out her Instagram… well she is quite literally doing just that. She has visited some of the most beautiful beaches we have ever seen, and she even has held a baby freaking tiger on the beach! During her Coachella adventures she was wearing the Salty Mermaid Swimwear Iguazu Oasis Green Iguana Knotted String Bikini and looked HOT AS HELL. #GOALS.

Instagram Bikini Blogger Jordan Brennan

Continue Reading

Salty Mermaid Swimwear Bikini Review: Bikinis for Curvy Merbabes

While some merbabes have itty bitty booties…others have booty for daaaaaays. And we LOVE that about our #SaltySquad! All of your bikini-loving mermaids come in SO many different shapes and sizes…it’s inspiring! So inspiring, in fact, did you know that we actually alter the fit and designs of our swimwear specifically to fit curvier bikini bodies? That’s right! We have bikini tops with support, such as underwire bikinis, for our larger sea-shelled babes. And unlike many other swimwear brands, we also offer cheeky, Brazilian coverage bikini bottoms that are made for our curvy sisters to show off that beautiful booty!
Let us break it down for you: In one of our favorite styles, the Salty Mermaid Rainforest Ruffles Midnight Reversible Halter Bikini, our extra-small through medium sizes feature a Brazilian cut bottom with side strings to accentuate your mermaid curvature. And our large through extra-large sizes feature a medium rise fit with cheeky cut and lace-up sides to bring out your inner Amazonian goddess.

Exhibit A:

bikinis for curvier bodies

Same style, different designs. Because hell-o! We all know that those string-side bottoms would totally “dig” into our curvier merbabes, and that sexy lace-up detailing is loads more flattering than a muffin top situation!

Exhibit B:

Same style, different designs. Because hell-o! We all know that those string-side bottoms would totally “dig” into our curvier merbabes, and that sexy lace-up detailing is loads more flattering than a muffin top situation! Exhibit B:

Different bikini, same concept! Whether you’ve got an itty bitty booty, or a bootylicious booty…we KNOW you want to show it off! Which is why all of our designs feature a cheeky cut, brazilian bikini bottom. BUT — while the smaller sizes feature a wrap-around string detailing at the hips, the larger sizes feature a figure-flattering variation of the same design, with the string detailing focusing on the front of the hips to prevent the oh-so-annoying “digging” that we talked about earlier.

 

And there you have it. Merbabes! Now you know some of the inspiration behind our design variations, and it’s all centered around YOU! Of course, we’re still working day and night to perfect the art of the bikini and the perfect design for all shapes and sizes. Which is why we need your help!
Drop us a line at mermaids@saltymermaid.com and let us know what you think of these designs and other other designs on our website. We value your opinion and would love to hear what you have to say.

Continue Reading

How Salty Mermaid Swimwear Gives Back

salty mermaid swimwear gives to charity

There’s not many things better than a new bikini, I’m sure we all agree… but what if we told you that every time you buy a bikini from Salty Mermaid Swimwear you are contributing and helping to save the lives of thousands of animals in need, people’s lives, rainforests and so much more?

With every purchase made on Salty Mermaid Swimwear, we donate $10 to the Iracambi Organization, a community of people around the world whose vision is to see the beautiful Brazilian Atlantic Forest restored. When Salty Mermaid Swimwear was born in 2016, they had one vision in mind: Create a Swimsuit that empowers the beauty of the woman within and the world throughout. With every new collection Salty Mermaid Swimwear releases, we hand select a charity or organization to that we can donate to because together we can make a difference.

Here are the top 5 reasons why we should protect the rainforests:

  1. Animals: The rainforests is a habitat to thousands upon thousands of animals. What would happen to all those animals if the rainforests were to disappear?
  2. Medicine: It is pretty crazy to think that just about 25% of the medicines we use have originated in the rainforest one way or another. The cure for many diseases could be living in the 99% of the rainforest that has gone unexamined for medicinal properties.
  3. Food: If deforestation does not stop, many of the foods we eat everyday that come from the Amazon including, nuts, bananas, coffee beans, pineapples, etc could be in danger of becoming sparse.
  4. H20: Approximately one fifth of our fresh water comes from rainforests…and water is literally the key to life. Rainforests are 100% necessary if we want to get clean drinking water to underprivileged parts of the world.
  5. Climate Change: Ladies, we’ve got to protect our planet. Did you know that the rainforests have a critical role in regulating the Earth’s weather patterns and temperatures? Yep — when we protect the rainforests and foster them to grow and flourish and bloom, we are protecting our precious mother earth.

 

salty mermaid swimwear gives to charity

salty mermaid swimwear gives to charity

salty mermaid swimwear gives to charity

Continue Reading