Salty Mermaid Apparel is Here

Don’t we all wish bikini weather was year-round? We created this collection because we wanted to be able to wear Salty no matter what the forecast calls for. Each silhouette was chosen for its soft and elevated fabrications and amazing relaxed fit. They will keep you super cozy for winter but will be the perfect beach cover-up for next summer! 

Iconic Inspiration 

We started the design process by digging up our nostalgic spring break tees from the back of our own closets and searched through vintage archives of graphics from our favorite vacation spots.

We looked back at the insanely awesome Sports Illustrated swimwear shoots from the ’90s for inspiration as well. You’ll see us pay homage to the original supermodels like Cindy Crawford, Elle McPherson, and Kathy Ireland in several designs. We love these strong, confident, and beautiful women and we hope you feel just as amazing as they looked in their iconic photoshoots. 

It’s All in The Details

At Salty, we try not to take ourselves too seriously and we always look for ways to have fun with our designs. We filled this collection with quirky hidden messages that you’ll find in secret spots on several of the styles. 


We’re so completely in love with this collection! Go check out more on the Salty Mermaid website, you definitely don’t wanna miss out!